x
![]()
OUR COMMITMENT
Mission, Purpose and Principles
We empower people to perform at their best, by bringing them clothes that
- Look amazing, and stay that way all day
- Give the same comfort and freedom as sports clothes
- Are always available ‘Wash like a t-shirt’, ‘Wash.Hang.Wear’, GenerationGO
We want to leave this earth better for future generations
- We are an ethical brand on a sustainable mission
- We want to use only recycled and recyclable fabrics.
- We want to produce in ethical manufacturers with certified working conditions
- We want to end toxic dry-cleaning
- We want to be carbon neutral
- We do no harm to animals
We want to create a better world for tomorrow, not just in our products, which is why
- We celebrate the wonderful differences in gender, race, religion and sexuality
- We do not tolerate discrimination
- We have fun and live life to the full because it is the greatest gift to have receive
Our employees are our strength and our future. They
-
Are challenging the norms if needs to be done for good and do what’s right at all times, even when they are the only voice in a crowd
-
Further our mission, because they live and breathe it themselves
-
Continually challenge themselves and others, in body and mind